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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Strategy and Governance of Networks: Cooperatives, Franchising, and Strategic Alliances (Contributions to Management Science) PDF




: Strategy and Governance of Networks: Cooperatives, Franchising, and Strategic Alliances (Contributions to Management Science)

ISBN : #3790820571 | Date : 2008-08-27

Description :

PDF-e0cb8 | The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical perspectives and presenting new empirical results on strategic and governance structure issues in cooperatives, franchising networks, alliances, joint ventures and venture capital relations. The authors apply different theoretical views on networks, such as transaction cos… Strategy and Governance of Networks: Cooperatives, Franchising, and Strategic Alliances (Contributions to Management Science)


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Business Project Management Marketing Mastering PDF A6d65b1f3

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Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662485060 | Date : 2016-01-09

Description :

PDF-26c9b | Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation… Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Emarketing Seth Godin PDF 0f3802a33

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Emarketing PDF




by Seth Godin : Emarketing

ISBN : #0399519041 | Date : 1995-03-01

Description :

PDF-b0d58 | A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping…. Emarketing


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Emarketing by by Seth Godin

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Internet Commerce Metrics Models Accountability PDF 72bac4c18

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Internet Commerce Metrics and Models in the New Era of Accountability PDF




by Sridhar Jagannathan : Internet Commerce Metrics and Models in the New Era of Accountability

ISBN : #0130281867 | Date : 2001-07-23

Description :

PDF-a9998 | This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models — and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies “atomic” business models that serve as “building blocks” for constructing, understanding, and analyzing complex e-business environments. Jagannathan’s five-stack model consi… Internet Commerce Metrics and Models in the New Era of Accountability


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Internet Commerce Metrics and Models in the New Era of Accountability by by Sridhar Jagannathan

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MetaCapitalism Business Revolution 21st Century Companies PDF 49d05e44c

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MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets PDF




by Grady Means : MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets

ISBN : #0471393355 | Date : 2000-06-22

Description :

PDF-11341 | The period 2000–2002 will witness the single greatest change in global economic and business conditions ever-the realignment from traditional corporate structure to Internet-leveraged styles of brand-owning, customer-focused companies. This realignment is occurring now, even as you read these words. In MetaCapitalism: The E-Business Revolution and the Design of 21st-Century Companies and Markets,… MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets


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MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets by by Grady Means

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Not Getting Paid What Love PDF 76951e9cd

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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work PDF




by Brooke Erin Duffy : (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

ISBN : #0300218176 | Date : 2017-06-27

Description :

PDF-0c69d | An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke E… (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work


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Speedmailing Turn Your Work Enemy PDF 9b012a31e

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Speedmailing: Turn your work enemy into your best work tool PDF




by Richard Wolfe : Speedmailing: Turn your work enemy into your best work tool

ISBN : #129214226X | Date : 2016-10-09

Description :

PDF-b6fca | DREAMING OF AN EMPTY INBOX, BUT DON’T KNOW HOW TO MAKE IT HAPPEN?   We’re bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email – and get back to your job – in five simple steps.   Email doesn’t have to be overwhelming. With Speedmailing’s fi… Speedmailing: Turn your work enemy into your best work tool


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Speedmailing: Turn your work enemy into your best work tool by by Richard Wolfe

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GroundWork Foundation Mr Benjamin Warsinske PDF D2a27aa9e

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GroundWork: The Foundation for an Unshakable Brand PDF




by Mr. Benjamin E. Warsinske : GroundWork: The Foundation for an Unshakable Brand

ISBN : #1540766640 | Date : 2016-12-01

Description :

PDF-8554c | GROUNDWORK is an actionable quick-read that delivers deep value on the subject of brand strategy. There is an inherent shift happening among consumers away from traditional products and services and moving into experiences. We are entering a world where the lines are blurring between reality and digital. How brands choose to develop deep relationships with their customers will determine their su… GroundWork: The Foundation for an Unshakable Brand


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GroundWork: The Foundation for an Unshakable Brand by by Mr. Benjamin E. Warsinske

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Consumer Behavior Building Marketing Strategy PDF 04d2837f4

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF




by Delbert I Hawkins : Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

ISBN : #0072416882 | Date : 2000-06-26

Description :

PDF-8cc9a | Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning…. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)


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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by by Delbert I Hawkins

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